{"id":6551,"date":"2020-03-11T16:09:24","date_gmt":"2020-03-11T15:09:24","guid":{"rendered":"https:\/\/externalia.duplotest.com\/web\/acciones-tacticas\/"},"modified":"2023-10-24T11:08:59","modified_gmt":"2023-10-24T09:08:59","slug":"tactical-actions","status":"publish","type":"page","link":"https:\/\/externalia.duplotest.com\/web\/en\/retail-services\/tactical-actions\/","title":{"rendered":"Tactical Actions"},"content":{"rendered":"
\t\t\t

Tactical
\nActions<\/span>.<\/h1>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>
\n\t
\n\n\t\t
\n\n\t\t\t
\n\t\t\t\t\"Third\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
<\/div>\n<\/div><\/div><\/div>
\n\t
\n\n\t\t
\n\n\t\t\t
\n\t\t\t\t\"Third\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\n
\n\t

A brilliant idea without a brilliant execution is just a declaration of intent.<\/span><\/h2>\n
\n

Have a fast and effective impact<\/h3>\n

Tactical actions are commercial actions of limited duration (summer campaigns, Christmas, etc.) where prior planning of the action is key to ensure successful implementation.<\/span><\/p>\n

The main objectives in tactical actions are:<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\n\t
\n\t\t
    \n\t\t\t
  • \n\t\t\t\t

    \n\t\t\t\t\tTO WIN DISTRIBUTION:\n\t\t\t\t\t<\/h3>\t\n\t\t\t\t\t

    \n\t\t\t\t\t\t . Introduction of new products (launches, promotions...)\n\t\t\t\t\t<\/p>\n\t\t\t\t

    \n\t\t\t\t\t. Increase distribution of your current portfolio\n\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<\/div>\n<\/div><\/div><\/div><\/div>

    \n\t
    \n\t\t
      \n\t\t\t
    • \n\t\t\t\t

      \n\t\t\t\t\tGAIN VISIBILITY:\n\t\t\t\t<\/h3>\t\n\t\t\t\t

      \n\t\t\t\t\t\tImprove visibility and get second placements: Beatings to place displays, placement of POS material, etc.\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

      \n\t
      \n\t\t
        \n\t\t\t
      • \n\t\t\t\t

        \n\t\t\t\t\tTO CARRY OUT IMPLANTATIONS:\n\t\t\t\t<\/h3>\t\n\t\t\t\t

        \n\t\t\t\t\tImplementation of planograms...\n\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

        Proactive actions to increase sales.<\/span><\/h2>\n\n
        <\/div><\/div><\/div><\/div><\/div>
        \t\t\t
        \n
        \n
        \n
        <\/div>\n

        We have a qualified database that allows us to better define the action.<\/strong> For example, centres in which we have been successful in placing displays, and brands for which we have had better distribution improvement ratios. This previous information allows us to refine the coverage of the action and improve the effectiveness ratios per visit.<\/strong> In short, we know where to focus our resources in order to maximise results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t<\/div><\/div><\/div>

        \t\t\t
        \n
        \n
        \n
        \n

        Thanks to Vincle, we have a tool that allows us: geolocalisation, reporting of the activity<\/strong> (quantitative and qualitative with photographs) and monitoring of the agreed KPIs.<\/strong> The tool’s flexibility is total, the projects are dynamic and Vincle allows us to adapt if the needs change during the project’s implementation.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>

        Actions previously agreed by the brands.<\/span><\/h2>\n\n
        <\/div><\/div><\/div>
        \t\t\t
        \n
        \n
        \n
        \n

        We execute the actions agreed by the brands in a quick and efficient way at the point of sale. We provide a wide coverage in the national territory in short periods of time.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

        Channels where
        we are present.<\/span><\/h2>\n\n
        <\/div><\/div><\/div><\/div><\/div>
        \n\t
        <\/div>\n\t\"\"\n\t
        <\/div>\n\t
        \n\t\t

        \n\t\t\tLarge Retailers\n\t\t<\/h3>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
        \n\t\"\"\n\t
        \n\t\t

        \n\t\t\tTraditional\n\t\t<\/h3>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
        \n\t
        <\/div>\n\t\t\"\"\n\t\t
        \n\t\t\t

        \n\t\t\t\tHoreca\n\t\t\t<\/h3>\n\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
        \n\t\"\"\n\t
        <\/div>\n\t
        \n\t\t

        \n\t\t\tDrugstores and
        Perfumeries\n\t\t<\/h3>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
        \n\t
        <\/div>\n\t\"\"\n\t
        \n\t\t

        \n\t\t\tSpecialized
        channel\n\t\t<\/h3>\n\t<\/div>\n<\/div>\n<\/div><\/div><\/div>
        \n\t\"\"\n\t
        <\/div>\n\t
        \n\t\t

        \n\t\t\tHealth\n\t\t<\/h3>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
        \n
        \n\t

        How do<\/span> we start?<\/h2>\n
        \n<\/div>\n<\/div><\/div>
        \n\n
        \n
        \n
        \n\t

        They have
        trusted us.<\/span><\/h2>\n
        \n <\/p>\n<\/div>\n<\/div><\/div>