

How can we help you?
Integral services
for your sales force.
Commercial Network
· Point of Sale Management
· Sales Reps
· Merchands
· Sales Promoters
· Telesales
Consultancy
· Recruiting
· Incentive systems
· Methodology of the visit
· Coverage and approach to the channel
· Technology and processes
Visibility
· Implementation of planograms
· Implementation of promo plans and displays
· Implementation of visibility materials
· Visual Merchandising
· Window dressing
Audit
· Audits
· Mystery Shopping
Branding
· Brand Ambassadors
· Trainers
· Tasting
· Sampling
· Experiential Marketing
Our customers
They have
trusted us.

To highlight Externalia's flexibility and adaptability to our needs in the pharmaceutical channel in a project of continuity and key growth for the company. Thanks to personalized development, outsourcing a sales network did not have to be synonymous with distancing salespeople from the brand; on the contrary, we were able to bring each delegate closer and convert them into a key element of an exciting project to succeed together.
Fabien Nexon
Regional Sales Director - Baby

We recently joined forces with Externalia, and we couldn't be happier with the work that has been done. We value their proactivity and agility in facing day-to-day challenges. We have a well-trained team that supports us with the execution of our strategic vision: from the business intelligence part to the point of sale execution.
Carolina Kitras
Trade Marketing

In the time we have been in a working relationship, Externalia has adapted to our needs demonstrating their ability to learn, flexibility, and commitment to providing the professional service we demanded. The peculiarities of the spirits market have forged this relationship, reaching the expected levels. During this time, the experience acquired has allowed the agency to provide proposals and ideas that complement our business vision and have materialized them with rigor and seriousness. We work hand in hand with them at the point of sale and the evolution in what we have experienced so far is really good.
Abel de Angel García
Key Account Manager & Head Project 3er Party

Working with the Externalia team provides us with flexibility, integrating a hybrid management model that allows us to implement routes adapted to the different types of surfaces and channels that exist in retail.
David Roncal Calonge
Executive Director of Food Sales

Working with Externalia leads to an improvement of our brand image at the point of sale by focusing resources and prioritizing activations between brands through an expert team and an optimized route plan, ensuring a perfect visit model with a multidisciplinary team that adds value in negotiations.
Carlota Mensión Matheu
Head of Trade Marketing & Business Analytics
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Why choose Externalia as a commercial outsourcing company?
We work together
to maximise your sales.
Results
We seek to maximise the profitability of our projects
Experience
We have experience in a variety of sectors and channels
Technology
Vincle has been dedicated to technological innovation in the commercial process for over 25 years
Methodology
Customised pattern of preparation, execution and subsequent analysis
We seek to maximise the profitability of our projects.
Our teams are 100% results oriented.
We establish metrics which allows us to measure the return of each action.
We not only guarantee short-term results but compliment this with sustainable long term performance.
Using Externalia’s Perfect Visit model, our commercial teams follow a pattern of personalised preparation, execution and subsequent analysis on each visit, maximising sales staff time dedicated to value-generating functions as well as providing a better base to deal with any unforeseen events arising during the visit.
In a business environment as competitive as ours, “how” and “when” make a real difference.
Vincle has been dedicated to business innovation technology for more than 30 years. They have perfected our operations, making them an excellent business partner for Externalia.
With Vincle’s Sales Management solution, Externalia is at the forefront of technological solutions for the commercial team. We can adapt solutions according to the needs of each project and give the best coverage to each of our customers.
Our solution includes the methodology of Perfect Visit, developed to maximise the return of visits.
Our clients have a personalised control panel to be able to analyse the effectiveness of our work in real time.
In its recent Market Guide, Gartner endorsed Vincle as a Representative Vendor for ‘Retail Execution and Monitoring Solutions for the Consumer Goods Industry’.
We have not just knowledge of but also extensive experience in a variety of sectors and channels.
We understand that environments are ever-changing, which is why we are flexible and adapt.
As the team is the key to our success, we provide and continuously train tailor-made crews for each project.


Our results
guarantee
us.
EXTERNALIA IN NUMBERS
Although precise client project details cannot be disclosed for reasons of confidentiality, please feel free to contact us if you have any questions or requests.
+ 18%
of significant savings vs. its previous proprietary structure. More focus and specialisation by teams/channels. Improvements in the main business KPIs: Distribution, space quota, reduction of out of stocks, improvement in % of promotional compliance, significant increase in local negotiations. Turnover <5% per year.
+ 60%
In-Store Operability Ratio. In 6 out of 10 visits we get a second location negotiated locally by the SR (Gondola-end, Display, other 2nd placements...).
+ 88%
of distribution of the new products in just 3 visits. Launch of 6 new references in a chain of hypermarkets. 3 visits in a row are agreed upon with a cadence of 15 days. In the first visit 20% of the shops had the 6 references, in the second visit 72% and in the third visit 88%.
10 years is a long time
More than 10 years accompanying our clients. Our goal is to achieve the highest return on each visit.


Our
mission.
To be the gold standard in the sector of externalisation of commercial teams through of the creation of long-term alliances with our clients.
How to achieve it:
- We attract, develop and retain talent.
- We challenge our clients.
- We share our know how and have initiative.
- We adapt to the changing environment.
- We are committed to excitement and passion with the projects.
Our
values.
- Integrity
- Mindset for Gowth
- People at Heart specific metrics.
- Accountability
- Customer centric
- Teamwork


Our
partners.
At Externalia, we firmly believe that the best projects and ideas are born from teamwork. We build partnership relationships with our clients and partner with leading companies in their sector with the clear objective of bringing more value to your projects. Meet our partners and discover what our relationship with each of them can bring you.
Technology Partner
Training Partner
Trends.
En este momento no podemos cargar las noticias, disculpe las molestias.
Can we
help you?
Do you need to boost your sales?
Do you lack visibility and/or presence at the point of sale?
Are you devoting a lot of resources and not obtaining the expected results?
Does your company have effective incentive systems?
Are you visiting the best shops possible? Are you doing it with the right frequency? Do you have enough information about the competition?
Do you need a partner to help you with their field experience in improving your route to market?
Do you need to implement a successful product in store and you don't know which is the best way to do it?

